Yes, email marketing CAN be lucrative and remains one of the least expensive marketing methods…but, many people can’t make it through the emotional roller coaster.
If you don’t want to do email marketing, there is still a significant benefit to capturing the emails. Here are the main reasons.
♦If you ever want to run ads on Facebook, you can use the emails for direct marketing to your audience
♦If you’re running ads on Facebook, you can use the emails you have captured to create a lookalike audience.
♦If your social media accounts get shut down (like what happened with Pinterest not too long ago), you have a way to communicate with your audience to let them know where to find you
♦If any of your business gets shut down (like Twitter, Instagram, your web hosting…etc), you can hop over to email marketing
♦If you ever want to do email marketing, you have already started capturing emails.
Ultimately, it’s just a good business decision to capture emails. If you still decide you don’t want to capture emails – make sure you at least add tracking from Facebook and other social media outlets so you have the option to run ads at a later time.
If you are looking for help building an email list, take a look at this resource…click through and sign up for a free ebook HERE.