Find Where Your Dream Customers Congregate

Locate Your Dream Customers
So far, we’ve talked about the importance of funnels and how a funnel is the most important part of PROFITS.
 
We also covered how it is important to identify the difference between a FUNNEL and building a business. Yes, you can build a business with a funnel but you should focus on the funnel first and then worry about the “business” part. 

For example, don’t worry about setting up an EIN and bank account if you have no idea what type of offer you have or your dream customer!
While the idea behind funnels is to generate profitable leads and customers, you still need to have several elements of a funnel.
 
Russell Brunson, in his book DOTCOM SECRETS, identifies the “secret formula” that helps build successful funnels.

Solutions For Dream Customers

We’ve talked about “dream customers” and how important it is to focus your efforts on matching your offer to your dream customers.
 
Something else to consider at this point is that you may or may not have an offer. If you are completely new to online sales, you will look at your dream customer different than someone who already has something to sell.
 
So, let’s say that you already know you want to work with baseball coaches, but you have no idea what you want to provide as an offer (which is the #4 part of the secret formula). You have an idea of who you want to work with, so you can explore more of what they like or don’t like…and more specifically, what problems they have that you can solve.
Offer Solutions To Dream Customers
When you already have a product, service, or some type of offer – you have a tougher time working backwards and finding people who want what you have already built. 

This doesn’t make it impossible, but may mean it’s more work for you to align what you have with what your dream customer needs (and you may need to adapt what you have already built).
 
Again, this is part of #4 of the secret formula. The point I want to make is that you need to keep an open mind when you get started with your funnel. 

If you know your dream customer and don’t have a product – you will get there. If you have a product and need to identify your dream customer – you have some work to narrow it down (and possibly some testing).
 
But more on that later.
Secret Formula Part 2 Dream Customers

How To Find Where Dream Customers Congregate

In this article, we want to focus on the second part of the “secret formula” – finding where your dream customer congregates.
 
Russell does an amazing job explaining this in his book DOTCOM SECRETS. You can get that HERE to get the details straight from the expert!
 
The “Kim” version is that you need to find the other people in the industry that complement what you want to do. If you don’t know what you want to offer yet, that’s ok! This strategy will help you figure that out, too.
 
To help explain this a little, I’ll use my own examples. Since I know my dream customer is a DIY marketer, small business leader, and interested in SEO- I can find other people in that industry that my dream customer may follow. 

Finding Complementary People

A good example of this is Neil Patel. He’s a rather big SEO guy that shares a lot of content. He offers some free software tools targeted to the DIY SEO marketer. Now, some may feel he is a competitor because he also offers services, but that’s ok for me.
 
I know that there are a lot of people that follow Neil Patel that are not interested in services but instead want to do their own DIY marketing.
 
I know this because I used Neil Patel’s tools (before I found better ones) and I read some of his content.  The difference is that I actually disagree with much of what he teaches.
Don’t get me wrong, Neil teaches good information.  I just feel like a lot of what he teaches is the hardest things for small business leaders to do.  
 
For example, Neil teaches a content marketing strategy that is similar to just about everyone else that teaches a DIY content marketing.  It is time-consuming and a major burden for small business leaders.
 
BUT…it targets the DIY marketer!  So, I know people who follow his content are interested in DIY marketing and would probably be interested in the information I offer, even though it’s different.

How To Find Even More Complementary People

Besides Neil Patel, there are plenty of other SEO leaders.

Of course, finding them may be difficult if I do not already know about them.

This strategy also works if you have no idea where to start finding people in your industry, but you have an idea of the niche/topic you want to focus.

I use Facebook Audience Insights and the Ads Manager to help me find other potential Facebook interests, pages, etc.

There is no really easy way to show this off since Facebook changes constantly, but this video should give you a general idea of how it works (it’s an older video, but will still help you see how Audience Insights works).

Building Your Dream 100

Russell Brunson talks about the Dream 100 in great detail in TRAFFIC SECRETS.

As you continue to explore the other people, brands, and offers within your niche, you will want to keep track of all of them.  You’ll start to build out your Dream 100, but that’s for much later.

The important element to consider is that you will build upon this information.  As you fine-tune your dream customer, you’ll fine-tune your dream 100.  You can learn more about the Dream 100 in the Traffic Secrets Book.

Finding Bait For Your Customers

Inside DOTCOM SECRETS, Russell Brunson talks about needing bait for your customers.

“Bait” is essentially the way you attract your potential customers.  Knowing where your customers are helps you place the bait in front of your dream customers!

Next time, we’ll talk about bait. 

About The Author- Dr. Kim Christian

Dr Kim Christian

Thanks for taking the time to read my content!  I am Dr. Kim Christian, but the only person that calls me that is my daughter when she’s pretending she’s opening a business!

Most people just call me Kim (or mommy when my daughter isn’t playing business owner).

My priority is to help other entrepreneurs and small business owners build sustainable businesses both “in the real world” as well as online! 

If you are ready to start building a profitable funnel, get started with the free book (just pay shipping) DOTCOM SECRETS or jump start your funnel building with the ONE FUNNEL AWAY CHALLENGE.

To Your Success,

Dr. Kim Christian