What is a syndication network? For the purposes of online marketing, a syndication network helps you share your information on your social and online networks.
For example, if you publish a blog post you would normally share that blog post to your Facebook page, a Pinterest Board, and other social networks. The time it takes varies, but it does take time.
A syndication network (when set up correctly) shares your content to your social media channels as well as other sites automatically.
Why Do I Need A Syndication Network?
If you have a proper syndication network, it can help you drive traffic to your site and even help you with SEO (search engine optimization) efforts.
Here are just some of the benefits:
- Saves you time
- Reach your audience on whatever channel they use the most
- Build backlinks to your page automatically
Naturally, there are more benefits- but that’s enough to have a syndication network!
What Is Included In A Syndication Network?
This depends on what you want. You control which properties to include. The top social media channels are all part of syndication networks – Facebook, LinkedIn, Twitter, Google +, Pinterest, and much more.
In fact, most syndication networks include 20+ properties. This includes popular blogging sites such as WordPress, Blogger, and Tumblr (you can drive traffic from all of these networks). Some of the sites are bookmarking sites (great for backlinks).
The best part- it’s all on autopilot! You post your page to a network with an external feed (for fellow eCommerce sellers, Shopify, WordPress, and Etsy have feeds!).
How Can I Build A Syndication Network?
If you are bold and want to build your own network, Syndication Academy is for you!
Syndication Academy walks you through setting up all of the properties AND teaches you how to use a free resource to connect them all. You can learn the ins and outs of a syndication network and use the provided formulas (this sounds scarier than it is) to automatically share your content to 20+ networks.
So if you want to build the network and learn the ins and outs of syndication, check out Syndication Academy by clicking here.
Can I Buy A Syndication Network?
The good news is that anyone can now buy a syndication network. We partner with this company to offer you the option to purchase a syndication network.
They offer additional services for those of you interested in other resources. You can check out everything they offer by clicking here.
No matter which option you choose (to learn and do it yourself or to purchase a network), you’ll definitely want a syndication network!
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