Are you stuck with Lead Generation and Sales? It’s tough to find leads these days. Big money giants flood the advertising and push prices higher. If you’re a little fish, you’re probably wondering how you find the people looking for your products or services.
What’s one of my secrets (yes, I have many)? I use a tool called Webfire. Since I love the tool so much, I have secured a special price to share with you (links below the video). First, watch this video to see the basics of Webfire.
Below, I outline more information on how I use Webfire, but if you’re ready to get started with Webfire, you can get access to the special pricing (1/3 of the price if you don’t use the link) using these links:
Webfire Annual at $997 per year, sign up here.
Webfire Monthly at $197 per month, sign up here.
In addition to many awesome tools in one location and resource, you also get access to TONS of training. Yes, we share many techniques in Lead Generation Source, but most of those are easier with tools. Webfire is a must-have tool for the serious Lead Generation Expert.
My Favorite Webfire Tools
While there are TONS of tools in Webfire, I have my favorites that I use regularly. I like to focus on SEO (search engine optimization), keyword research, and some secret methods for generating leads. Here is the list of tools that I use and how I use them (keep in mind this is only a few of the tools, there are much more available).
- Real Time Lead Finder – This is one of my favorites for finding forums and blogs that are specific to my niche. If I have the time (or I could have a VA do this) I could search this weekly to hit warmer targets – but the idea here is that you provide valuable information and people will reach out to you when they want more info. This means leaving real comments on related blogs can turn into generating leads for months or years to come.
- Q & A Lead Firestorm – I absolutely love this tool. It searches Yahoo Questions and Answers.com for related (and open) questions. This means you can reply to questions that are usually more recent. Provide a good response and your URL for people to learn more. This is another one that can result in long-term leads.
- Tweet Lead Finder – This is also a fun lead generation tool, but you have to know your keywords to speed up the relevant searches for this one. This tool connects with your Twitter account and will search for people on Twitter that are discussing your keywords. I find that general keywords or broad keywords make it difficult to sort through the list, but the more you use this- the better you get at identifying the best keywords. There is a save feature and you can email yourself notifications of new leads daily. If you need local leads, you can even narrow the search by a radius!
- There are a few other lead generation tools that I do not use for generating leads, but instead I use them as SEO backlinks. For example, there is a tool called Government Leads. This will find forums and other locations on .edu sites. Having backlinks from education sites makes your website look more credible to search engines and a backlink from a .edu link is much better than a .com with no real “link juice”. If you aren’t into SEO, these tools can also help you bring in leads if you provide quality content.
There are TONS of automation tools for social media, but I have yet to find on that can help as much as this one. In a day of competitive posting and trying to expand your reach, regular posts are critical. For most companies, creating new content is a nightmare. Not only that, but with a 1-2% reach, chances are pretty good that your page audience never saw the last post. Why not recycle content?! Webfire has a social media tool that connects with Facebook, Twitter, Pinterest, and LinkedIn. I don’t recommend you repeat content on Pinterest- but all of the other social media accounts could recycle your best content to share on a regular basis! Combine this with the viral content sharing strategy taught by Lead Generation Source, and you should have a good chance at building an engaged audience on your social media accounts.
Ranking in Search Engines:
If you try to rank in search engines (ideally on page 1), you really want to know if and when your efforts work. It can take some time to rank, but how do you know when you rank? Webfire has a really nice Rank Tracker. You determine the keywords you want to rank for (if you want to find more you might rank for, there are tools that can help with that, too), plug them in with the website you want to look for- and let the tool work! It will search up to 10 pages looking for your website for the given keywords.
Spying on Competition:
Having a tough time making it on page 1? Want to know what your competition is doing to get on page one? There’s a tool for that, too! Run an analysis of your competition and see their top backlinks. Perhaps you can find one or more of their links that you can also use to improve your backlinks.
I’ll be honest, this tool is confusing for the new website builder. If you use Shopify (for eCommerce), you may not need to improve your Schema data (though it wouldn’t hurt for you to define your own Schema for a page). If you are not familiar with Shema data, it is basically a specific format for the information. Google, Amazon, and even Facebook have reported using Schema data as part of their data analysis. Facebook even claims to use Schema data to help fine-tune your audience reach for ads (and probably even organic posts). There are other tools out there, but this is one of the easiest I have used and this tool alone can set your site apart from the competition. Of course, giant brands and marketplaces all have Schema built in to their websites, so don’t expect to beat them out…but if you don’t have it- they’ll always beat you!
Anyone who has heard me talk about keyword research knows that I teach (and prove with results) that keyword research is CRITICAL for people to find you. Optimizing for the correct keywords even plays a role in paid ads such as Google and Bing. Google provides specific guidance that your content on your page will affect your rates and audience match for your ads. You want to make sure your page has optimization. But how?
Webfire has a few tools to help with this. The analysis tool (which can also analyze competition) can analyze your site as well. It will provide feedback on SEO. Another tool, Keyword Density, will examine the keyword density of the chosen keyword. If it’s too high or too low, you risk penalties or mismatch for both organic and paid searches.
My absolutely most used tool is the Keyword Tool. This mimics the Google Keyword Planner information (for the most part, there is some variation sometimes) but provides more details. Instead of fighting with the Google Keyword Planner and not getting any sort of useful data, I use the Keyword Tool. This will suggest related keywords, give me estimated search volume, and tell me the probability of ranking for the keyword from an SEO standpoint. Are other sites optimizing well? I can find that in these reports!
Building Sites and Backlinks:
For those that are more interested in building your own private blog network or just finding quality sites, there are tools to help with that as well. The Keyword Domains tool will search for exact match domains and let you know if there are any available for your keyword and 50 of that keyword’s related words (according to Google Keyword Planner…which is sometimes weird). Still, it’s a great way to find some exact match keywords for domains and possibly get a boost in SEO credibility.
Another excellent and wonderful tool is the Expired Domains tool. This tool is a great idea for those who want to build some properties with value. It searches the first page of the keyword and finds links from those pages that go to domains that are now expired. You can buy the domain, set up the site, and then reap the benefit of a link from a property already ranking on page 1 for the keyword. If that sounds complicated to you, that’s ok…it’s an advanced strategy- but the tool is a gold mine for anyone that wants to find expired domains and build websites (which I absolutely love to do).
So Many More Tools:
There are so many more tools, it would take me hours to cover them all. The ones I have mentioned are all tools I use regularly. There are more tools that I don’t use because I don’t have a need for them at this time, but they could easily come in handy.
There are tools for content, video, and even an article spinner. There are other keyword tools I haven’t used in a while, like a buyer keyword tool or the local keyword tool. There is a tool where you can just analyze backlinks (perhaps for your own site to see what shows up).
The list goes on, and the Webfire team just keep adding more tools!
Make sure you join our group for more digital marketing tips, tools, and resources! You can join the Lead Generation Source Group here.