Funnels fix this problem by creating profitable customers and leads up front. Which is the opposite of what traditional business teaches.
Now, I’ve talked about funnels in the past and I can never seem to express why I feel these are valuable. Not to mention the handful of people I have heard explain funnels prior to Russell seemed to leave information out.
So, I’m going to attempt to describe the value of a funnel, but I highly recommend you consider picking up your own copy of DOTCOM SECRETS because Russell Brunson is the EXPERT at this.
A funnel is a series of offers provided to your ideal customer. A SUCCESSFUL funnel is one where you provide significant value to your customers in exchange for a PROFITABLE return.
Even though the concept of the funnel is simple, it’s important to understand there are several elements involved in creating successful funnels.